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@SUZIEMARACHET

We meet Suzie while filming our documentary film Explorer Soul and we worked closely together on other content creation projects.
Suzie is an instagram influencer with more than 170,000 followers. She connects with her audience by sharing her passion for sports and nature and showing them her adventures. Suzie collaborates with international brands and is a member of The North Face Explorer Team.

To announce her inclusion in the team and the beggining of her collaboration with the brand, we planned a photo session in Barcelona with branded clothing to promote it on The North Face and her personal social networks.

The north face began the diversification of its brand towards a more urban and underground public and with that purpose the Explorer Team was born. A meeting point for personalities from different fields to transmit their unique vision of exploration. Artists, musicians, adventurers... Eager to discover what this world has prepared for them.

We chose Barcelona for the session as one of the most emblematic European cities, center of culture and diversity. A neuralgic point for art, architecture, science, culture and sport. European icon of underground culture and urban sports, close to the Pyrenees mountains and Suzie's home, mixing the most traditional aspect of The North Face brand and the new modern and undeground one, matching perfectly the DNA of the project.